MindShift: The Marketing Summit 2025

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MindShift: The Marketing Summit 2025

Publish Date: 
Thursday, August 21, 2025

The University of Liberal Arts Bangladesh (ULAB) proudly hosted its largest-ever marketing-focused event, “Bruvana Presents MindShift: The Marketing Summit 2025”, organized by the ULAB Digital Marketing Club (UDMC) in association with bKash. The full-day summit brought together leading marketing professionals, academics, and students for an engaging and immersive experience centered around the dynamic world of marketing.

Expert Panel Discussion: Marketing Across Eras – Understanding Customer Interest

A major highlight of the summit was the insightful panel discussion moderated by Mr. Tarif Mohammed Khan, Head of Communications at Dekko ISHO Venture Capital. The panel featured distinguished marketing experts, including:

  • Naveed Yakub, CEO, Bruvana

  • A.T.M. Mahbub Alam, EVP & Head of Payroll Business, bKash

  • Md. Shafiqul Islam Tushar, CMO, Akij Bakers Ltd.

  • Shabbir Ahmed, GM, Customer Sales & Service, Berger Paints Ltd.

The panel explored the evolution of consumer behavior, the influence of digital transformation, and strategic advice for young marketing professionals. The lively Q&A session allowed students to engage directly with experts, gaining valuable career insights and tips on adaptability in a rapidly changing industry.

Marketing Strategy Design Competition: The Lola Popsicle Challenge

Adding excitement to the summit was the Marketing Strategy Design Competition, where participants developed innovative marketing strategies for Bruvana’s newly launched product, Lola Popsicles. The competition tested students’ creativity and strategic thinking by challenging them to craft compelling product stories.

The judging panel included:

  • Mr. Azaz Ahmed, Adjunct Lecturer, ULAB School of Business

  • Ms. Ishara Parvin, Copy Supervisor, Adcomm Ltd.

Teams showcased their academic knowledge and practical skills, with standout presentations by Shariar Kabir and Afiat Rahman, recognized for their clarity, confidence, and persuasive delivery.

Special Guests & Their Messages

The summit was honored by the presence of ULAB’s leadership:

  • Prof. Imran Rahman, Vice Chancellor of ULAB, emphasized the importance of early industry engagement to prepare students for successful careers.

  • Prof. Sarwar Uddin Ahmed, Dean of ULAB School of Business, highlighted how events like MindShift provide essential practical exposure and boost student confidence.

Acknowledgment & Appreciation

Mementos were presented to panelists, judges, and sponsors in appreciation of their invaluable support. The dedicated UDMC organizing team was also recognized for their passion, teamwork, and tireless efforts in delivering a seamless and impactful event.

Setting a New Benchmark for Student-Led Marketing Events

MindShift 2025 was more than an event; it was a platform where knowledge met opportunity, and students connected with industry leaders while showcasing their talent. The summit has set a new standard for student-led marketing events at ULAB, earning widespread praise from participants and stakeholders alike.

Sponsors & Partners: Bruvana | bKash

Organized by: ULAB Digital Marketing Club (UDMC)

For updates on future events and activities, stay connected with the ULAB Digital Marketing Club!